Peter Egbujie
Peter Egbujie is a PPC specialist focused on Google Ads and Meta Ads. He helps businesses stop wasting ad spend and start running campaigns that actually convert. When he is not in Ads Manager, he is writing practical guides that skip the theory and get straight to what works.
6 articles
The State of PPC Advertising in 2026: What Marketers Need to Know
Discover the key trends shaping PPC in 2026—from AI automation to privacy changes—and learn practical steps to adapt your paid search strategy.
How PPC Fits Into a Modern Marketing Funnel: A Practical Guide
Learn how to use PPC at every stage of the marketing funnel—from awareness to retention. Get practical tactics, real examples, and budget tips for each phase.
The Economics of PPC: CPC, CPA, and ROAS Explained
Learn how to calculate and use the three most important PPC metrics. Understand what each metric tells you, how they connect, and how to improve your results.
PPC Advertising for Beginners: A Simple Step-by-Step Guide (2026)
Learn PPC advertising basics without the jargon. Discover how to set up your first campaign, choose the right budget, and avoid common beginner mistakes.
The Complete Meta Ads Funnel Strategy: A Step-by-Step Guide for 2026
Learn how to build a full-funnel Meta Ads strategy that converts. From awareness to retention, get practical tactics for each stage plus real examples and metrics to track.
Google Ads vs Meta Ads: Where Should Your Business Spend First?
Not sure whether to start with Google Ads or Meta Ads? This simple guide helps you choose based on your business type, budget, and goals.